Core values: truth-seeking

Follow the essence: the essence of business is profit; the fundamental product is demand; the foundation of cooperation is honesty

Follow the law: follow the law of market development; follow the law of technological progress; follow the law of employee cognition

Satisfying the needs: meeting the needs of customers’ commodity consumption; meeting the personal development needs of employees; meeting the needs of shareholders’ return on investment

Product view: treat every piece of product with awe

Market Outlook: The market always favors companies with forward-looking vision

Talent View: Everyone Can Become a Talent

Development concept: promote development with technology innovation to win the future